The song 'Death Rides' is from their 2008 album No Tears For The Creatures and was one of two singles released, as well as The Grotesque. It was directed by Adam Powell who has worked with bands of the genre including Architects and Gallows. The video is entirely performance narrative and focuses on each band member playing their instruments throughout, and follows a lot of codes and conventions.
The video begins with a quick tracking shot from behind the drummer, and all of the band are shown in a group/ML shot. The camera shot styles then begin varying from that point onwards, beginning with the focus on the vocalist as he begins screaming the lyrics for the song. A majority of the shots are done using a handheld camera as a lot of them are extremely shaky, as well as being fast-paced with quick editing.
Vocalist Olly Mitchell, shot with a low angle. |
A lot of shots follow the musicians as they perform, with quick zoom shots and techniques used throughout, and there are also a lot of different height angles, such as a lot of shots filmed from a very low angle, as pictured, making the band look intimidating which matches the aggressive nature of the song. The location for the video seems to be some sort of hangar or some large storage space, and is actually quite sparse, so the camera focuses primarily on the band instead of the location. There is an open door in the hangar and that provides the light source to the video, and there are often frequent lens flares and naturally brightened shots due to that.
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