Monday, 5 September 2011

Music Video Deconstruction 9

Song: All I Want
Band: A Day To Remember
Year: 2011

From the top, left to right: Ed McRae from Your Demise, Vincent
Bennett from The Acacia Strain, Sam Carter from Architects,
Winston McCall from Parkway Drive, Jake Luhrs from August Burns
Red and Oli Sykes from Bring Me The Horizon.
  • A Day to Remember is an American rock band from OcalaFlorida. Founded in 2003, the band has released four studio albums, nine singles and eight music videos. They are mainly known for their unusual amalgamation ofmetalcore and pop punk as a musical style.
  • On January 6, 2011, the band showcased the official music video for the first single taken from the album, "All I Want" through an MTV premiere.
  • The video for All I Want is taken from the album "What Separates Me From You", released in 2010. 
  • There are two parts to the video; one is the performance, and the other is kind of a mix between a narrative and a performance, as it is lots of members from other bands singing ADTR's lyrics.
  • The video begins with some extreme-close up and panning shots of the band's flyers and posters advertising their band name and various shows, while a mono copy of the pre-chorus is heard playing quietly in the background, as though it was on a radio. 
  • The camera then is blurred but then zooms out to focus on a microphone on the floor, and another shot of Jeremy (McKinnon, vocals) writing something in a notepad or book. It is a close-up without you seeing his head, then the camera changes again to a mid-shot of Jeremy, then to an ECU of what he's writing, which is "Thank You", which is for his fans. 
  • For a split second here, you see a superimposed scribble on the paper, which has been done with CGI, and is used a lot in the video. 
  • The song begins properly, and the band are shown playing in a small room with their posters and flyers plastering the walls and floor. It is mostly shot with mid-shots and close-ups, and more focus is put on the instruments when certain parts are played, same goes for the vocals. 
  • When certain lyrics with a lot of emphasis are sung by Jeremy, the lyrics themselves often appear superficially on screen, like in the picture above.
  • There are a few tracking and panning shots used during the band's performance, especially when following the vocalist's movements.
  • The lyrics are often shown not just as words but as shapes as well, such as the words themselves being inside a musical note.
  • This is where the most unique part of the video begins; many, MANY different bands, but all in the same vein as ADTR's genre, start singing the lyrics at alternating parts in the video; the bands are: Crime In Stereo, Tom Denney (ADTR's old guitarist), Veara, Bring Me The Horizon, Silverstein, Parkway Drive, The Devil Wears Prada, Andrew WK, Fall Out Boy, Millencolin, As I Lay Dying, The Red Chord, August Burns Red, Comeback Kid, Seventh Star, Maylene And The Sons Of Disaster, Architects, MxPx, Your Demise, Trivium, Pierce The Veil, The Acacia Strain, This Is Hell and Set Your Goals.
  • These bands, or members from these bands, make an appearance each throughout the video, and are often shots with extreme close-ups or close-ups, so more emphasis is applied when they're shouting the lyrics at the camera. 
  • The video ends in the same way, with the band ending their performance with a mid-shot, and Jeremy walking away. 

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