Thursday, 2 February 2012
SB - Target Audience Research (DRAFT)
Metalcore fans tend to be teenagers (15-24) of both genders, however the genre is very male orientated but it seems that females are more vocal about their opinions on metalcore bands as well as other topics associated with metalcore. The target audience tends to be 15- 24 this is evident through websites associated with the genre like Facebook groups, twitter, forums such as Kerrang!
Metalcore is more of a masculine genre than others possibly due to the heavy nature of the music. Live performances usually cater to a male audience because of things such as 'mosh pits' 'headbanging' and 'hardcore dancing' these are very active quite violent actions which appeal to more active male fans.