Welcome to my A2 blog. For this years' course, I will produce a portfolio of productions: a music video as my main text, plus a digipak cover and a magazine ad for the digipak. Along the way we will learn many narrative techniques and codes and conventions of the area, so stay tuned!
As we near the end of our production stage of our music video, we can safely say as a collective that audience feedback has been an extremely important and significant part of the creation of the video. Without it, we would not know what to expect from a wide demographic or a second target audience, let alone a first one, and each session of feedback has helped us strengthen both our performance and our narrative as we worked on it. The audience feedback ranged from smaller points such as "This person could be wearing this instead of this to create a better mis-en-scene" etc. to much larger points such as "I recommend you film in an entirely different location", both of which we took into account and used to help better our production. Similarly to that we also took into account more technical aspects, such as improvements that could be made using Final Cut Express, and also utilizing parts from its large palette of effects to incorporate the use of new media technologies into our music video.