CO - Evaluation Question 1 [DRAFT]

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Introduction;

• Discuss question, and possible problems and other interpretations of the question 
• Define the conventions of the format that we have incorporated into our text
• Compare what we've done with said conventions
• Compare the genres; our chosen one with other ones and discuss conventions 
• Summarise

Within the answer, I will discuss in depth these points concerning our video/videos of the genre;

          Conventions overall and conventions we ended up using

• Goodwin's theory; narrative and performance concepts and the integration of the two in our video
• The use of lip-synching throughout our video, how and why we did it etc, and it's place in the metalcore video spectrum
• Close-ups of instrumentation throughout the performance side of the music video 
• Quick paced editing
• The lighting of the video, high-key, low, artificial etc
• Focus on the lead singer of the band, explanation as to why that is an apparent convention 

          Conventions of our digipak used

• Strong, coherent point of intertextuality between the digipak's panel designs and the music video text itself
• Bonus features within the sleeve and disc itself
• The aesthetic layout of the digipak; the colours, the tones, the effects...
• The credits of who was involved in the mastering, engineering, recording and production of the album
• The lyrical booklet containing all the vocalists' songwriting material 
• Copyright information for the digipak
• A barcode and possible QR code
• Label logos and information

          Conventions of the magazine advert

• Plenty of detail concerning the band's upcoming digipak release, yet a tasteful amount, not overdone
• A vibrant and noticeable background, dominating yet not too overbearing
• A sizeable band name heading the top of the magazine ad
• Screenshots of the product
• Tour dates
• Internet directories